WHAT'S THE BUZZ ON COACHING…

“Coaching is unlocking a person’s potential to maximize their own performance. It is helping them to learn rather than teaching them. Clients say coaches bring out their best by helping them focus, break down tasks and clarify their values.”

- FORTUNE Magazine

“A good life coach can make many minutes of your day harder – and your entire existence easier.”

- Business 2.0

“If you want to get (to fresh destinations), though, it can help to have a guide and strategist, not to mention a cheerleader. And more and more these days, those roles are being filled by a life coach.”

- HEALTH Magazine

“Have you ever worked with a business coach or mentor? 35.3% said ‘Yes, they’re lifesavers.’ ”

- BusinessWeek Online

"...in the past five years coaching has gone mass-market. In the age of Every Man for Himself, every man can have a coach--and, in an ever more commonly held view, needs one."

-FORTUNE Magazine

"Many coaching clients have attained a certain level of success in their careers and are generally well-adjusted but find something lacking in their lives. They may want to go into an entirely new field, figure out how to downshift in their current jobs, or live more in conjunction with their true values."

-THE GOOD LIFE

"For years there have been career coaches and executive coaches. Now there's a new category, called "life coach." The life coach combines personal, professional and career coaching and, it seems, is filling a need that is not quite being addressed by any other source." "There are several reasons why a life coach ... makes sense. First, a life coach can go into topics such as marriage, nutrition and exercise that co-workers, bosses and even HR are loath to broach unless there's a crisis. Second, men and women today are trying to balance family obligations with a successful career path. Third, employees may not open up to a manager, for fear that the manager will see them as unable to deal with problems. Fourth, a life coach can be objective about job opportunities both inside and outside the company."

-PC WEEK

"As for coaching, having someone listen to you and encourage you, and break everything down into easy, concrete steps, is rather nice." "It's not just helping them with hard-core business issues but also helping them with their personal issues..."

-BUSINESS WEEK